CEO/CTO of Logicworks, which he founded in 2004. He has been working with Apple platforms for almost 25 years and is one of the leading experts on the integration, management, and security of Apple devices in corporate environments. Under his leadership, Logicworks has implemented a number of complex projects in the field of IT management and cybersecurity in regulated industries. He studied management and marketing at Nottingham Trent University.
The presentation shows how Apple's approach to technology is changing the role of IT in companies—from managing tools to supporting people and business. Apple builds hardware, software, and services as a single entity with an emphasis on user experience, security, and simplicity. This approach not only brings higher productivity and user satisfaction, but also measurable business benefits and long-term sustainable transformation.