Author of #TheESMGuide, the first independent Spanish-language guide for ESM implementation. Head of Service Transformation at Axians (VINCI Group), with 20+ years of experience leading 70+ strategic projects across sectors in Spain and Latin America. He has trained over 7,500 professionals and collaborates as SME for AXELOS and Strategic Advisor for the Global Trust Association.
#TheESMGuide offers a structured, people-centric approach to Enterprise Service Management. This session explores how to overcome hidden human barriers to change, build trust, and foster a transformation-ready culture. Learn how empathy, values, and cross-generational strategies can drive successful service evolution across IT and business.