Neil Keating

19th Annual Conference itSMF Czech Republic

About speaker

Chief experience officer

Neil is the co-founder and chief experience officer at Bright Horse and XLABS and co-founder of the XLA Institute. He works with a diverse range of organisations, including well known multi-national brands, and Managed Service Providers and many companies across a range of sectors to help them change the way they currently report the success of their IT products and services by helping them through education and consulting to develop the right experience metrics (XLAs) and the right Experience Management Office (XMO) for their business.


Agenda of the speaker

How to succesfully implement XLAs- real life lessons

Thursday, January 23, 2025
Room: Main stage
09:45 - 10:25
EN
Keynote

IT departments are under significant pressure to implement proper experience metrics and to move from SLA to also XLA but how can they do this? Are they clear on what experience and XLAs are? What are the steps to success?

This session is a practical step by step guide built from years of experience in hands on XLA and Experience Management implementation programmes and will enable delegates to learn from real life projects and stories and know where to start and what steps to take as they progress on the XLA journey. The session will answer:

  • What is experience and the experience economy
  • What is a real XLA?
  • Where should I start measuring experience?
  • What are my first steps?
  • What are the common pitfalls to avoid?
  • Is there a step-by-step guide to follow?

The session will outline a repeatable journey that has been built from the good and bad experiences of delivering hundreds of XLA design projects, providing the audience a practical guide through the challenges of implementing XLAs in real life!