CEO of marketing and technology agency YDEAL, specialist in AI tools in advertising and their implementation. Previously, he worked mainly in the field of healthcare and pharmacy, for example at the Proton Center in Prague, or the chain of pharmacies Dr. Max. In addition to advertising and online communication, he also deals with law and ethics in the field of artificial intelligence. It focuses on consulting and management of technological innovations in the field of AI. He is a member of the Czech Association of Artificial Intelligence and the AI HUB expert group under the Association of Communication Agencies (AKA).