CEO of marketing and technology agency YDEAL, specialist in AI tools in advertising and their implementation. Previously, he worked mainly in the field of healthcare and pharmacy, for example at the Proton Center in Prague, or the chain of pharmacies Dr. Max. In addition to advertising and online communication, he also deals with law and ethics in the field of artificial intelligence. It focuses on consulting and management of technological innovations in the field of AI. He is a member of the Czech Association of Artificial Intelligence, the AI HUB expert group under the Association of Communication Agencies (AKA) and the AI working group within the Union of Industry and Transport of the Czech Republic.
Artificial intelligence has significantly changed the attitude towards automation and is transforming traditional approaches to development. The rapid development of low-code / no-code platforms in practice relieves IT of the previous "gatekeeping" function and enables rapid development with the help of AI. The democratization of AI tools is erasing barriers and opening up the possibilities of automating cognitive work for almost everyone. But this also brings risks that may not be apparent at first glance. We will show examples of the use of AI automation and the adaptation of artificial intelligence in organizations not only from a technical point of view, but above all from the point of view of change management.